There is a reason that closing gifts are also known as client retention gifts, too. After all, real estate agents give these presents as a goodwill gesture to homebuyers. In a recent survey conducted by REALTOR Magazine, 80 percent of the Realtors who responded said they offer closing gifts to their clients. The key to selecting an ideal closing gift is providing homebuyers with something that makes a lasting impression. What better choice than a personalized doormat, Alan and Jill Mecca believe.
The Meccas are owners of The Personalized Doormats Company (www.personalizeddoormats.com), an online company that offers a wide variety of customized doormats for homes and businesses. After buying the business in 2007 and enhancing the product offerings to include the Write Your Own Mat series and the Design Your Own DuraCoirâ„¢ series (DuraCoirâ„¢ is a high quality mat made of synthetic coco-like fabric), the Meccas noticed that they were receiving a growing number of orders for real estate agents, so they instituted a 12 percent discount program for real estate professionals.
“Closing gifts are a way to demonstrate your appreciation, and also give your clients something that will be useful and lasting,” Jill Mecca said. “A gift certificate or a gift basket will be gone soon, but a durable doormat that is personalized with a message not only will stay around for awhile, but it also shows that you put thought into the gift.”
A memorable closing gift can also lead to future business for the real estate agent, Alan Mecca believes.
“You never know when clients will need your services again, so the closing gift is a way to let them know that you value their business. They will be reminded of you every time they see the doormat,” he said. “It can also lead to referrals. Personalized doormats are often conversation pieces, so a friend visiting the client’s house might see the doormat and ask where it came from, and the conversation leads back to the real estate agent.”
The Personalized Doormats Company offers an array of choices. There are mats with basic designs that you can include a family’s last name (such as The Smith’s). The company features aluminum doormats, wooden doormats, rubber mats, digital photo doormats and even luxury and classic doormats, which are larger than standard mats and are suitable for lavish homes with wide and elegant front doors.
The company’s Write Your Own Mat series includes mats that can be customized by dog breeds, college sports, animals, camo mats (for hunting and outdoors enthusiasts), leisure, sports, military, baby/child, religion and wedding categories.
The DuraCoirâ„¢ Signature Series and the DuraCoirâ„¢ Inlay Elite Series are also popular. The Meccas call the Inlay Elite Series the workhorse of residential mats. The personalization and border are inlayed so the mat will not fade and the personalized message will not wear out.
The Signature Series mat offers the same polypropelene finish and solution dyed fabric as the Inlay, but features an added elegant touch. These mats are flocked instead of inlayed, which gives the artists more flexibilty with the finer lines, resulting in a more elegant appearance.
For more information on The Personalized Doormats Company, visit www.personalizeddoormats.com.
Your logo doormat says a lot about you ? it’s one of the first things people notice when they visit your business. Like our moms always say, you only have one chance to make a first impression. Why not make it a great one? We help create grand entrances!!
